Spruce lets users control their data across the web. Instead of users logging into platforms, we believe platforms should request to access data vaults controlled by users. The demand for trusted digital ID is accelerating as AI deepfakes begin to destroy most of the ways we use to verify identity today. Society will need trusted digital IDs, and our mission is to allow them to be controlled by individuals, with safeguards to prevent descents into surveillance states and checkpoint societies. We are the main implementers of category-defining initiatives such as the digital ID program for the California DMV, and the verifiable digital credentials program in Utah. We are private sector participants in NIST's National Cyber Security of Excellence initiative for privacy-preserving digital ID.