We build authority infrastructure for people whose expertise has outgrown their digital presence — founders, scientists, operators. Positioning and narrative first, then the sites, content pipelines and distribution that make it compound. The delivery layer is agentic: Claude Code, Cursor and Aider doing the build work, humans holding editorial judgement and the client relationship. Engagements are scoped rather than staffed by the hour, so the work is contract and senior-weighted.