At Affinidi, our vision is to revolutionise the current paradigm of digital identity, empowering individuals to reclaim ownership of data, regain control over digital identities, and actively engage in safeguarding consent while respecting privacy. Our concept of "Holistic Identity" encompasses the complete spectrum of discovering, collecting, sharing, storing, and even monetising personal data in the digital realm. We enable individuals to possess a comprehensive integrated self-view in the digital world, exercise authority over their data, and make informed usage decisions.